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CallidusCloud Marketing Automation
CallidusCloud Marketing Automation is a cost effective marketing and lead management solution that has delivered a 500% increase in qualified leads, shortened sales cycles through website intelligence, and empowered marketing departments with sophisticated email marketing tools.
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Version: 1.0
First Available: 11/1/2008
Compatible with: NetSuite, NetSuite OneWorld, NetSuite CRM+
Languages: English
Marketing Automation 2.0
Helping enterprises to break free from the sales-marketing divide, CallidusCloud Marketing Automation is fast becoming the lead management platform of choice, with a breakthrough, patent-pending, next-generation approach that improves the volume of qualified leads, increases sales pipeline velocity, and connects sales teams with qualified prospects in real-time. Hundreds of enterprises currently depend on the proven CallidusCloud Marketing Automation platform as a strategic tool to achieve marketing metrics and drive sales goals. 

CallidusCloud Marketing Automation offers the unique benefit of being able to determine an online visitor’s interests and intent, using advanced behavioral analysis. Marketing and sales teams can now precisely manage lead nurturing programs and effectively target messages and offers that are customized around the interests of each individual lead. 

CallidusCloud Marketing Automation delivers more Volume (increased number of new leads), Velocity (faster turnaround of leads) and Value (qualification and prioritization of leads and decision makers) to marketing and sales teams than any other solution on the market.

Key Benefits
  • Increases lead volume significantly by assembling complete lead information from multiple sources, including identification of individuals as well as group decision-makers.
  • Enables customization of targeted emails and responses based on prospect interest and intent.
  • Streamlines sales process and shortens time-to-revenue through integrated email and call-back functions, providing real-time connection to interested prospects
  • Facilitates fine-tuning of sales campaigns using advanced business intelligence and analytics feedback
  • Captures greater dimension and context to sales opportunities through powerful collaborative integration with social networking applications such as LinkedIn and Twitter.
Put your Marketing and Sales teams on the same page. CallidusCloud Marketing Automation is the perfect automated lead management complement to NetSuite.

Integration with NetSuite

Comprehensive NetSuite Integration makes interaction between NetSuite and CallidusCloud Marketing Automation transparent and seamless. NetSuite users will find CallidusCloud Marketing Automation familiar and easy to use, eliminating training hassles, and ensuring that CallidusCloud Marketing Automation is a regular part of the sales enablement process.
  • Integrate the powerful online visitor analytics that CallidusCloud Marketing Automation provides with NetSuite.
  • Customize data that is synchronized with NetSuite according to your needs.
  • Create new leads automatically and associate website analytics with NetSuite customer objects.
  • Provide sales teams with detailed buyer analytics about each prospect within the NetSuite environment.

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