Tomorrow’s Midmarket B2B Ecommerce Will Take Place In The Cloud

New study from Forrester Consulting, commissioned by NetSuite, reveals that 62% of midmarket, B2B sellers planning an ecommerce purchase intend to adopt an integrated solution.

  • B2B buyers are shifting to online channels
  • Business sellers respond to customer demand
  • Firms meet the challenge with technology
  • A unified ecommerce solution drives seller satisfaction

“We recently processed a $40,000 order from one of the most recognizable brands in the world, who found us and made the purchase online.”

Owner, retail and household products distributor

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Source: A commissioned study conducted by Forrester Consulting on behalf of NetSuite, June 2016
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