White Paper:

Frost & Sullivan: e-Commerce in a Multi-Channel World

How Cloud Computing Can Address the Increasing Complexities of e-Commerce

e-Commerce is transforming many industries as increasingly pervasive high-speed internet access, coupled with rapid take-up of mobile devices and increasing consumer confidence in using the digital channel, combine to drive its uptake of the online channel. In industries from manufacturing to retail, and financial services to travel, the internet is accounting for a rapidly increasing proportion of customer interactions with their suppliers.

This trend is not limited just to Business-to-Consumer (B2C) markets but is also stimulating a fundamental shift in Business-to- Business (B2B) transactions, as organisations increasingly use the internet as a mainstream channel for transacting with other businesses. Use of e-Commerce in Singapore is growing, with around 40% of organisations now using the internet to receive orders, place orders or both.

Frost & Sullivan in collaboration with Financial Review Business Intelligence (FRBI) undertook a survey of over 60 Singapore businesses in August 2012, to explore how Singapore businesses are adapting to the merging multi-channel world of e-Commerce and cloud computing.

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